字幕组成品列表（Beta）
  • 写在前面
  • Android 平台
    • Game On! 游戏开发系列 - 031
      • Pie Noon - 1503060393
      • The Death of Base Game Activity - 1504030543
      • Surviving OpenGL Context Loss - 1504030546
      • WebP for Game Devs - 1504030547
      • Saved Games In-Depth (Part 1) - 1504070556
      • Saved Games In-Depth (Part 2) - 1504030548
      • Smaller Flipbook Textures with CRABBY - 1504030544
      • Google Tag Manager - 1504030545
      • Flatbuffers - 1505050794
      • Achievement Point Pointers - 1505050796
      • Frequency Scaling - 1505050797
      • Meet the Management APIs - 1501140367
      • Y U Ship Broken Games - 1505050795
    • Android 性能优化 - 088
      • Garbage Collection in Android - 1503170425
      • Performance Cost of Memory Leaks - 1503170424
      • Rendering Performance 101 - 1501130351
      • Understanding Overdraw - 1501130352
      • Understanding VSYNC - 1501130353
      • Tool - Profile GPU Rendering - 1501130354
      • Why 60fps? - 1501130355
      • Android UI and the GPU - 1501130356
      • Invalidations, Layouts, and Performance - 1501130357
      • Overdraw, Cliprect, QuickReject - 1501130358
      • Tool - Memory Monitor - 1501130363
      • Battery Performance 101 - 1501130364
      • Understanding Battery Drain on Android - 1501130365
      • Battery Drain and WakeLocks - 1501130366
      • Memory Performance 101 - 1504170661
    • I/O 2014 Android 开发专题 - 089
      • Activity Transitions - 1504020505
      • Building Apps For Android TV - 1504020520
      • Building great Android media experiences - 1504020510
      • Building a quality app from start to finish - 1504020515
      • App Indexing API - 1504020507
      • What's new in WebView - 1504010484
      • Bluetooth Low Energy - 1504010486
      • Building impressive Android media experiences - 1504010493
      • The next Generation of Authentication - 1504020497
      • Don't Alpha That Pixel! - 1504020523
      • NFC + HCE Your phone in an interactive world - 1504020509
      • Demystifying encodes and decodes of WebM - 1504020521
      • Google Cloud Messaging - 1504020524
      • Getting your Game on the Big Screen - 1504020518
      • I hear you like realtime memes - 1504020511
      • Offerize your App - 1504020506
      • Using the Android Job Scheduler - 1504020504
      • From Holo to Material - 1504020526
      • Under the Hood of Android Auto - 1504020501
      • Isolation for Android App Developers - 1504020498
      • Android Work - 1504010496
      • ExoPlayer: Adaptive video streaming on Android - 1504010489
      • Sample rates and resampling: Why can't we all just agree? - 1504010488
      • Drive Android API - 1504010485
    • Android Studio - 004
      • Layout Editor (Ep 3, Android Studio) - 1503290479
      • Introducing Gradle (Ep 2, Android Studio) - 1503170426
    • I/O 2014 Android 分发主题 - 091
      • Introduction to Google Play - 1504030534
      • Google Play: building your user community - 1504030535
      • Optimizing Apps for Education - 1504030536
      • Succeeding in Education Technology - 1504030530
      • Subscriptions Made Easy with Google Play - 1504030531
      • The world is your playground - go global with Google - 1504030533
      • Maximizing discoverability on Google Play - 1504030538
    • Android Auto - 003
      • Introduction to Android Auto - 1504130615
      • Android Auto Messaging - 1504130617
      • Android Auto Audio - 1504130616
    • Android Wear - 006
      • Designing for Android Wear - 1503210448
      • How We Customized Google Apps for Android Wear - 1503210450
      • Fullscreen apps for Android Wear - 1503210445
      • New Notification Features for Android Wear - 1503210446
      • Building Cloud-powered wearable Apps - 1503210449
      • An Introduction to Android Wear - 1503190435
      • Google I/O 2014 - Android Wear: The developer's perspective - 1503210442
      • Devoxx 2014 Interviews: Android Wear - 1503210440
      • DevBytes: Watch Faces for Android Wear - 1503210439
    • Android TV - 005
      • Using the Leanback library - 1504080588
      • Beach Buggy Racing Multiplayer with Nearby Connections (Play Services) - 1503060387
    • Android for Work - 106
      • Android for Work for Developers - 1503060390
      • App Configurations, Testing and Launchers - 1504110590
    • IO Bytes 2014 - Android - 066
      • Chrome Apps on Android and iOS - 1501080014
      • Perf Primer CPU, GPU and your Android game - 1501080017
  • Chrome 平台
    • IO Bytes 2014 - Chrome and Web - 067
      • Using the PageSpeed API - 1505070815
      • Fabulous Forms for the multi-device web - 1505070816
      • Testing multi-screen web pages - 1505070817
      • Responsive images today - 1505070819
      • Web Performance Testing at YouTube - 1505070828
      • Building sites for the multi-device web - 1505070820
      • Deep dive: Google Cloud Messaging for Chrome - 1505070827
  • Google 创业者资源
    • Coffee with a Googler - 012
      • Chat with Allen Huang of AndroidTV - 1503040384
      • Chat with Fred Chung about developer advocacy - 1503070395
      • Google Fit platform with Michelle Haq - 1503210443
      • Android Auto Product Manager Andrew Brenner - 1501120027
      • Chat with Francis Ma about Google Play services - 1501120028
    • Root Access For Startups - 077
      • What we learned building plug-ins for Android, with startup Magnet - 1503230453
      • How to use crowdfunding to your advantage, with startup Hale Devices - 1503280462
      • How to overcome customer objections when selling tech, with startup Guesswork - 1503280458
    • First Things First - 029
      • Getting started with Android: A crash-course in developing for Android - 1504120601
      • How to ask a question: conducting research for your startup - 1504120603
      • MVP Design Hacks: transform your hot idea into a validated prototype - 1504120602
      • Build something people want: Solving real problems - 1504120605
    • How I - 061
      • Use BigQuery to find my most valuable customers - 1504070573
      • Manage beta testing communities using Google Play - 1504070572
      • Use paper wireframing to build native prototypes - 1504070570
      • Used social media and $0 marketing to get 68 million users - 1504070568
      • Prep to fundraise with four questions - 1504070564
      • Validated my idea in 2 days (with no code) - 1504070562
      • Build open platforms on Android - 1504120596
      • Get cheap, automatic analytics for my business using BigQuery - 1504070571
      • Write press releases to get international media coverage - 1504070569
      • Test beta-product features using Google Apps - 1504070563
      • Use URL builder to measure ROI on social media - 1504070561
      • Use events to build DeadSocial's brand - 1504070557
      • Use BigQuery to visualize streaming data - 1503220452
      • Find, screen, and hire developers - 1503120406
      • Drive engagement with social challenges - 1504070558
  • 设计
    • DesignBytes - 017
      • Paper and Ink: The Materials that Matter - 1505050793
  • 云计算
    • DevBytes: Google Cloud Platform - 021
      • Powering the next killer app with the Google Cloud Platform - 1504210672
      • Introduction to Google Cloud Endpoints - 1504210675
      • The Beauty of Scale with Google Cloud Platform - 1504210678
    • Google Cloud Platform - Big Data - 105
      • GDELT & BigQuery: Understand the world - 1502200379
    • Uncategorized - 999
      • Introducing Google Cloud Platform Resources - 1501190370
  • Google 应用开发
    • Launchpad Online - 072
      • The Setup: Creating new apps using Google APIs - 1503190428
      • Listing your files in Google Drive - 1503190429
      • Customizing Google Analytics for your startup - 1503290473
      • The Launchpad Online series - 1503190427
      • Getting started with Google Analytics - 1503290472
      • Accessing Google Maps from a spreadsheet?!? - 1502220381
      • Change the world in 10 lines of code - 1503080398
    • Google Play Services - 054
      • Google Play services 6.1 - 1503290481
      • Google Play Services 7.0 - 1503200437
      • Google Play Services 6.5 - 1501080015
    • 谷歌地图 iOS SDK - 053
      • Maps Live: New Features in the Google Maps Mobile APIs for Android and iOS - 1504300777
    • Google 移动搜索开发 - 055
      • Is your app in the Google index? - 1504120598
      • Get more engaged users with Google Search for Developers - 1503070397
    • DevBytes: Google Cast - 020
      • Google Cast SDK for Android - 1504180666
      • Media Router Framework - Part 1 - Media Router API - 1504180667
      • Overview for Google Cast Receivers - 1504180664
      • Google Cast SDK for iOS - 1504180663
    • Getting Started with the Google Maps SDK for iOS - 035
      • Getting started with the Google Maps SDK for iOS, Part 1 - 1504270757
    • IO Bytes 2014 - Wearables - 070
      • Voice Driven GDK Glassware - 1505280836
    • Route 85 - 078
      • Introducing Route 85 - 1501120022
      • Quick Tip: Don't Default that Switch! - 1501190371
      • OpenInChrome on iOS, Part 1 - 1501120023
      • OpenInChrome on iOS, Part 2 - 1501120024
      • OpenInChrome on iOS, Part 3 - 1501120025
      • OpenInChrome on iOS, Part 4 - 1501120026
    • DevBytes 2014 - 019
      • Web Components - Template - 1505040789
      • Wearable DataLayer API - 1505050792
      • Using srcset for responsive images - 1505050790
      • The picture element for art direction - 1505050791
    • Uncategorized - 999
      • Sun Surveyor brings augmented reality to photographers using Google Maps APIs - 1504200668
      • Snappy travels with the Roads API - 1503060392
      • Easy Maps Apps in Java and Python - 1501140030
  • Google 广告平台
  • Polymer
    • Polycasts - 076
      • The Awesome Power of Auto-Binding Templates -- Polycasts #08 - 1502220382
      • Content Switcheroo with Core-Pages -- Polycasts #09 - 1502200380
      • Core Iconset -- Polycasts #02 - 1505040788
  • Web 平台
    • HTTP 203 - 062
      • Gotchas - 1501140368
      • Font Rendering - 1501080016
    • Web Components - 081
      • DevBytes: Web Components - Overview - 1504250709
  • 宣传视频
    • Uncategorized - 999
      • Google Developers - 1501150369
      • I/O Extended 2014 - Join me - 1502220383
  • Google 各类开发者会议
    • 2014 Chrome 开发者高峰会议 - 009
      • Keynote - Chrome Dev Summit 2014 (Darin Fisher) - 1503120407
      • TLS All the Things! - Security with Performance(Chris Palmer) - 1503140412
      • Let’s build some apps with Polymer!(Rob Dodson) - 1503150415
      • Day One Closing Remarks(Sundar Pichai) - 1503150417
      • Chrome Leadership panel - 1503160422
      • Fundamentals of Mobile Web Development(Matt Gaunt) - 1503150416
    • 2015 游戏开发者大会中 - 039
      • FlatBuffers - 1504150640
      • Games for Google Cast - 1504150637
      • Top 10 Things Android Game Developers Should Know v 3.0 - 1504150643
      • Automate Publishing for Google Play APIs - 1504150639
      • 3 Game Design Mistakes You're Making - 1504150636
      • Android TV - 1504150638
      • How to Go Viral Without Really Trying - 1504150641
    • Devoxx 2014 Interviews - 024
      • What's new in Android 5.0 Lollipop - 1504260740
      • Android Tools - 1504260743
      • BigQuery and user-defined functions - 1504260744
    • IO Bytes 2014 - 065
      • Dart in Google Cloud - 1505070810
      • Big genomic data on Google Cloud Platform - 1505070811
      • Easy International Checkout with Chrome - 1505070802
      • Google developer tools and APIs for iOS - 1503190436
      • Whet your appetite with IO Bytes - 1501080021
    • PlayTime@Shanghai - 095
      • 主题演讲 Chris Yerga - 1504060549
      • 如何成功地开发你的应用 Ellie Powers - 1504060550
      • 在Google上营利 Brahim Elbouchikhi - 1504060551
      • Playtime Shanghai event sizzle reel - 1504070552
    • Project Google I/O 2015 - 098
      • Project Tango Mobile 3D tracking and perception - 1506120857
      • Democratizing Education - 1506120868
      • Improve your Android app’s accessibility - 1506120864
      • Google Cloud Messaging 3.0 - 1506120844
      • Developers connecting the world through Google Play - 1506120862
  • 开源开放技术
    • Compressor Head - 013
      • The Trailer, Season 2 - 1503060385
      • Behind the Scenes - 1503210441
      • Arithmetic Compression (Ep 5, Compressor Head) Google - 1503070394
      • Introducing Compressor Head - 1502120372
      • Episode 1 (Variable Length Codes) - 1502120373
      • Episode 2 (The LZ77 Compression Family) - 1502120374
      • Episode 3 (Markov Chain Compression) - 1502120375
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  • 解说词中文版：

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  1. Google 应用开发
  2. Launchpad Online - 072

Customizing Google Analytics for your startup - 1503290473

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视频发布时间

2015年3月23日

视频介绍

Are you using Analytics in your startup? Where else can you get info on where users come from, where they drop off your app or website, how long your pages take to load, and insights on what marketing efforts are effective? Developer Advocate Andy Granowitz walks you through what the tool has to offer.

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译者信息

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原始链接

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翻译流水号

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张大贺

素年待锦

——

1503290473

解说词中文版：

我是Andy granowitz Google Analytics的开发技术推广工程师

今天我要谈谈 如何去配置Google Analytics

在初次使用的时候

Google Analytics因其易于在网站及移动App上

部署而闻名

事实的确如此

然而在首次安装Google Analytics之前

仍有一些重要的事情需要考虑

以确保最大限度的发挥

Google Analytics的无穷潜力

最基本的数据收集方式

就是在移动应用和网站上

分别运用Pageview和Screen view tracking

对于大多数网站来说 设置pageview tracking非常简单

只需向每一个网页里

插入一段JavaScript跟踪代码

Google Analytics就会自动统计页面的浏览量

这点在移动应用上实现起来会有点儿复杂

但是可以通过使用iOS或者是Android的相关SDK

设置screen view tracking 这也能达到效果

Google Analytics会默认进行大量的数据收集

即使进行了基本的设置

例如 通过设置基本的page或者是screen view tracking

Google Analytics会自动地

帮你分析会话时长 特定网页或者是页面的浏览时间

地理位置信息 比如国家地区以及城市

以及相关技术数据 比如浏览器和移动设备信息

每页上的用户流量

以及用户的来源 比如说搜索引擎

社交网络 抑或是其他站点 等等

Google Analytics会自动捕捉大量的信息

但是通过个性化的定制

Google Analytics会有的放矢选择捕捉一些

在站点或者是移动应用上产生的

对你来说至关重要的用户互动信息

Google Analytics为不同的应用场合

提供了多种个性化方案

从电子商务到资源的载入时间的统计

但是在初次开始配置Google Analytics时

我想着重强调三个个性化方案

事件 自定义维度 以及 广告标记

事件是用来查看用户如何与您的网站或应用进行互动的

换句话说 一切不是载入网页

或者是载入应用新界面的动作

但是你不必统计所有的事件

你只需思考对你来说重要的用户互动事件

然后有计划的统计它们

这能有效防止在进行分析时的数据过载

自定义维度

正如我们之前所讲 Google Analytics默认会捕捉大量的信息

但是一般来讲 重要信息对你

往往会非常特别的作用

没有了你的帮助 Google Analytics在统计关键信息时

就变的异常困难

通过自定义维度 你可以向Google Analytics导入自定义的数据

然后它会自动地

和Google Analytics已收集的现有

其他所有数据相关联起来

举个例子 当用户订阅了你的实时通讯

用户可以有选择的去订阅服务商

通过自定义维度你可以把这个信息传递给用户

另一个例子 则是发生在用户注册你的服务时

他(她)们的可以30天免费试用

还是标准会员 亦或是高级会员

最后一个我想谈谈的个性化方案

叫做广告标记

Google Analytics会密切的监视HTTP referer

并且不遗余力的计算出你的流量都是从哪里来的

但是当你开始使用自定义广告

无论是通过广告网络 还是电子邮件交易

亦或是其它之类的媒介

你都可以使用Google Analystics的网址构建工具

向推广给客户的网址中添加自定义广告系列参数

当用户点击链接 网址中所添加的参数

会被Google Analytics自动识别

所以在报告中 你可以准确地知道

哪个广告为你的网站或者是应用带来了用户

以及最终他(她)们都干了什么

这儿有一个特例

如果你使用Adwords服务的话 我强烈建议

将Google Analytics和AdWords账户关联起来

这样做 AdWords会自动地

将广告参数标记出来

大量的数据会被导入到Google Analytics账户

促进数据间的互惠共享

除了能和AdWords紧密关联

Google Analytics也可以和Google的其他产品

密切结合 比如AdSence Webmaster Tools

AdMod 以及其他

你要确保找到对你来说最容易的方式

来连接Google Analytics

无论你用的什么技术 也不论他们是不是Google家的

想要获取更多的相关个性化信息

请登陆屏幕下方的网址 developers.google.com/analytics

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