字幕组成品列表（Beta）
  • 写在前面
  • Android 平台
    • Game On! 游戏开发系列 - 031
      • Pie Noon - 1503060393
      • The Death of Base Game Activity - 1504030543
      • Surviving OpenGL Context Loss - 1504030546
      • WebP for Game Devs - 1504030547
      • Saved Games In-Depth (Part 1) - 1504070556
      • Saved Games In-Depth (Part 2) - 1504030548
      • Smaller Flipbook Textures with CRABBY - 1504030544
      • Google Tag Manager - 1504030545
      • Flatbuffers - 1505050794
      • Achievement Point Pointers - 1505050796
      • Frequency Scaling - 1505050797
      • Meet the Management APIs - 1501140367
      • Y U Ship Broken Games - 1505050795
    • Android 性能优化 - 088
      • Garbage Collection in Android - 1503170425
      • Performance Cost of Memory Leaks - 1503170424
      • Rendering Performance 101 - 1501130351
      • Understanding Overdraw - 1501130352
      • Understanding VSYNC - 1501130353
      • Tool - Profile GPU Rendering - 1501130354
      • Why 60fps? - 1501130355
      • Android UI and the GPU - 1501130356
      • Invalidations, Layouts, and Performance - 1501130357
      • Overdraw, Cliprect, QuickReject - 1501130358
      • Tool - Memory Monitor - 1501130363
      • Battery Performance 101 - 1501130364
      • Understanding Battery Drain on Android - 1501130365
      • Battery Drain and WakeLocks - 1501130366
      • Memory Performance 101 - 1504170661
    • I/O 2014 Android 开发专题 - 089
      • Activity Transitions - 1504020505
      • Building Apps For Android TV - 1504020520
      • Building great Android media experiences - 1504020510
      • Building a quality app from start to finish - 1504020515
      • App Indexing API - 1504020507
      • What's new in WebView - 1504010484
      • Bluetooth Low Energy - 1504010486
      • Building impressive Android media experiences - 1504010493
      • The next Generation of Authentication - 1504020497
      • Don't Alpha That Pixel! - 1504020523
      • NFC + HCE Your phone in an interactive world - 1504020509
      • Demystifying encodes and decodes of WebM - 1504020521
      • Google Cloud Messaging - 1504020524
      • Getting your Game on the Big Screen - 1504020518
      • I hear you like realtime memes - 1504020511
      • Offerize your App - 1504020506
      • Using the Android Job Scheduler - 1504020504
      • From Holo to Material - 1504020526
      • Under the Hood of Android Auto - 1504020501
      • Isolation for Android App Developers - 1504020498
      • Android Work - 1504010496
      • ExoPlayer: Adaptive video streaming on Android - 1504010489
      • Sample rates and resampling: Why can't we all just agree? - 1504010488
      • Drive Android API - 1504010485
    • Android Studio - 004
      • Layout Editor (Ep 3, Android Studio) - 1503290479
      • Introducing Gradle (Ep 2, Android Studio) - 1503170426
    • I/O 2014 Android 分发主题 - 091
      • Introduction to Google Play - 1504030534
      • Google Play: building your user community - 1504030535
      • Optimizing Apps for Education - 1504030536
      • Succeeding in Education Technology - 1504030530
      • Subscriptions Made Easy with Google Play - 1504030531
      • The world is your playground - go global with Google - 1504030533
      • Maximizing discoverability on Google Play - 1504030538
    • Android Auto - 003
      • Introduction to Android Auto - 1504130615
      • Android Auto Messaging - 1504130617
      • Android Auto Audio - 1504130616
    • Android Wear - 006
      • Designing for Android Wear - 1503210448
      • How We Customized Google Apps for Android Wear - 1503210450
      • Fullscreen apps for Android Wear - 1503210445
      • New Notification Features for Android Wear - 1503210446
      • Building Cloud-powered wearable Apps - 1503210449
      • An Introduction to Android Wear - 1503190435
      • Google I/O 2014 - Android Wear: The developer's perspective - 1503210442
      • Devoxx 2014 Interviews: Android Wear - 1503210440
      • DevBytes: Watch Faces for Android Wear - 1503210439
    • Android TV - 005
      • Using the Leanback library - 1504080588
      • Beach Buggy Racing Multiplayer with Nearby Connections (Play Services) - 1503060387
    • Android for Work - 106
      • Android for Work for Developers - 1503060390
      • App Configurations, Testing and Launchers - 1504110590
    • IO Bytes 2014 - Android - 066
      • Chrome Apps on Android and iOS - 1501080014
      • Perf Primer CPU, GPU and your Android game - 1501080017
  • Chrome 平台
    • IO Bytes 2014 - Chrome and Web - 067
      • Using the PageSpeed API - 1505070815
      • Fabulous Forms for the multi-device web - 1505070816
      • Testing multi-screen web pages - 1505070817
      • Responsive images today - 1505070819
      • Web Performance Testing at YouTube - 1505070828
      • Building sites for the multi-device web - 1505070820
      • Deep dive: Google Cloud Messaging for Chrome - 1505070827
  • Google 创业者资源
    • Coffee with a Googler - 012
      • Chat with Allen Huang of AndroidTV - 1503040384
      • Chat with Fred Chung about developer advocacy - 1503070395
      • Google Fit platform with Michelle Haq - 1503210443
      • Android Auto Product Manager Andrew Brenner - 1501120027
      • Chat with Francis Ma about Google Play services - 1501120028
    • Root Access For Startups - 077
      • What we learned building plug-ins for Android, with startup Magnet - 1503230453
      • How to use crowdfunding to your advantage, with startup Hale Devices - 1503280462
      • How to overcome customer objections when selling tech, with startup Guesswork - 1503280458
    • First Things First - 029
      • Getting started with Android: A crash-course in developing for Android - 1504120601
      • How to ask a question: conducting research for your startup - 1504120603
      • MVP Design Hacks: transform your hot idea into a validated prototype - 1504120602
      • Build something people want: Solving real problems - 1504120605
    • How I - 061
      • Use BigQuery to find my most valuable customers - 1504070573
      • Manage beta testing communities using Google Play - 1504070572
      • Use paper wireframing to build native prototypes - 1504070570
      • Used social media and $0 marketing to get 68 million users - 1504070568
      • Prep to fundraise with four questions - 1504070564
      • Validated my idea in 2 days (with no code) - 1504070562
      • Build open platforms on Android - 1504120596
      • Get cheap, automatic analytics for my business using BigQuery - 1504070571
      • Write press releases to get international media coverage - 1504070569
      • Test beta-product features using Google Apps - 1504070563
      • Use URL builder to measure ROI on social media - 1504070561
      • Use events to build DeadSocial's brand - 1504070557
      • Use BigQuery to visualize streaming data - 1503220452
      • Find, screen, and hire developers - 1503120406
      • Drive engagement with social challenges - 1504070558
  • 设计
    • DesignBytes - 017
      • Paper and Ink: The Materials that Matter - 1505050793
  • 云计算
    • DevBytes: Google Cloud Platform - 021
      • Powering the next killer app with the Google Cloud Platform - 1504210672
      • Introduction to Google Cloud Endpoints - 1504210675
      • The Beauty of Scale with Google Cloud Platform - 1504210678
    • Google Cloud Platform - Big Data - 105
      • GDELT & BigQuery: Understand the world - 1502200379
    • Uncategorized - 999
      • Introducing Google Cloud Platform Resources - 1501190370
  • Google 应用开发
    • Launchpad Online - 072
      • The Setup: Creating new apps using Google APIs - 1503190428
      • Listing your files in Google Drive - 1503190429
      • Customizing Google Analytics for your startup - 1503290473
      • The Launchpad Online series - 1503190427
      • Getting started with Google Analytics - 1503290472
      • Accessing Google Maps from a spreadsheet?!? - 1502220381
      • Change the world in 10 lines of code - 1503080398
    • Google Play Services - 054
      • Google Play services 6.1 - 1503290481
      • Google Play Services 7.0 - 1503200437
      • Google Play Services 6.5 - 1501080015
    • 谷歌地图 iOS SDK - 053
      • Maps Live: New Features in the Google Maps Mobile APIs for Android and iOS - 1504300777
    • Google 移动搜索开发 - 055
      • Is your app in the Google index? - 1504120598
      • Get more engaged users with Google Search for Developers - 1503070397
    • DevBytes: Google Cast - 020
      • Google Cast SDK for Android - 1504180666
      • Media Router Framework - Part 1 - Media Router API - 1504180667
      • Overview for Google Cast Receivers - 1504180664
      • Google Cast SDK for iOS - 1504180663
    • Getting Started with the Google Maps SDK for iOS - 035
      • Getting started with the Google Maps SDK for iOS, Part 1 - 1504270757
    • IO Bytes 2014 - Wearables - 070
      • Voice Driven GDK Glassware - 1505280836
    • Route 85 - 078
      • Introducing Route 85 - 1501120022
      • Quick Tip: Don't Default that Switch! - 1501190371
      • OpenInChrome on iOS, Part 1 - 1501120023
      • OpenInChrome on iOS, Part 2 - 1501120024
      • OpenInChrome on iOS, Part 3 - 1501120025
      • OpenInChrome on iOS, Part 4 - 1501120026
    • DevBytes 2014 - 019
      • Web Components - Template - 1505040789
      • Wearable DataLayer API - 1505050792
      • Using srcset for responsive images - 1505050790
      • The picture element for art direction - 1505050791
    • Uncategorized - 999
      • Sun Surveyor brings augmented reality to photographers using Google Maps APIs - 1504200668
      • Snappy travels with the Roads API - 1503060392
      • Easy Maps Apps in Java and Python - 1501140030
  • Google 广告平台
  • Polymer
    • Polycasts - 076
      • The Awesome Power of Auto-Binding Templates -- Polycasts #08 - 1502220382
      • Content Switcheroo with Core-Pages -- Polycasts #09 - 1502200380
      • Core Iconset -- Polycasts #02 - 1505040788
  • Web 平台
    • HTTP 203 - 062
      • Gotchas - 1501140368
      • Font Rendering - 1501080016
    • Web Components - 081
      • DevBytes: Web Components - Overview - 1504250709
  • 宣传视频
    • Uncategorized - 999
      • Google Developers - 1501150369
      • I/O Extended 2014 - Join me - 1502220383
  • Google 各类开发者会议
    • 2014 Chrome 开发者高峰会议 - 009
      • Keynote - Chrome Dev Summit 2014 (Darin Fisher) - 1503120407
      • TLS All the Things! - Security with Performance(Chris Palmer) - 1503140412
      • Let’s build some apps with Polymer!(Rob Dodson) - 1503150415
      • Day One Closing Remarks(Sundar Pichai) - 1503150417
      • Chrome Leadership panel - 1503160422
      • Fundamentals of Mobile Web Development(Matt Gaunt) - 1503150416
    • 2015 游戏开发者大会中 - 039
      • FlatBuffers - 1504150640
      • Games for Google Cast - 1504150637
      • Top 10 Things Android Game Developers Should Know v 3.0 - 1504150643
      • Automate Publishing for Google Play APIs - 1504150639
      • 3 Game Design Mistakes You're Making - 1504150636
      • Android TV - 1504150638
      • How to Go Viral Without Really Trying - 1504150641
    • Devoxx 2014 Interviews - 024
      • What's new in Android 5.0 Lollipop - 1504260740
      • Android Tools - 1504260743
      • BigQuery and user-defined functions - 1504260744
    • IO Bytes 2014 - 065
      • Dart in Google Cloud - 1505070810
      • Big genomic data on Google Cloud Platform - 1505070811
      • Easy International Checkout with Chrome - 1505070802
      • Google developer tools and APIs for iOS - 1503190436
      • Whet your appetite with IO Bytes - 1501080021
    • PlayTime@Shanghai - 095
      • 主题演讲 Chris Yerga - 1504060549
      • 如何成功地开发你的应用 Ellie Powers - 1504060550
      • 在Google上营利 Brahim Elbouchikhi - 1504060551
      • Playtime Shanghai event sizzle reel - 1504070552
    • Project Google I/O 2015 - 098
      • Project Tango Mobile 3D tracking and perception - 1506120857
      • Democratizing Education - 1506120868
      • Improve your Android app’s accessibility - 1506120864
      • Google Cloud Messaging 3.0 - 1506120844
      • Developers connecting the world through Google Play - 1506120862
  • 开源开放技术
    • Compressor Head - 013
      • The Trailer, Season 2 - 1503060385
      • Behind the Scenes - 1503210441
      • Arithmetic Compression (Ep 5, Compressor Head) Google - 1503070394
      • Introducing Compressor Head - 1502120372
      • Episode 1 (Variable Length Codes) - 1502120373
      • Episode 2 (The LZ77 Compression Family) - 1502120374
      • Episode 3 (Markov Chain Compression) - 1502120375
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  • 解说词中文版：

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  1. Google 创业者资源
  2. How I - 061

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视频发布时间

2015年4月2日

视频介绍

Social from beyond the grave? Founder James Norris uses events like SXSW and local pop-up shops to get users, build his brand, and forge collaborations. Learn his six-step process, and check out his event ideas, in this video.

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解说词中文版：

我的名字是James Norris

我是DeadSocial的创始人和CEO

DeadSocial是一个临终规划项目

它使我们可以向我们的朋友和家庭道别

无论是线上还是线下

今天 我来向大家介绍一下我遵循的6个步骤

通过这六步 利用流动铺位推广和事件推广以确保我的公司和品牌

得到最大程度的宣传

第一步是 你必须

决定什么时候 在哪里

以及以怎样的形式来开展你的流动铺位或者事件

所以 你要做的第一件事可能是

尝试着决定

你将要花费在某项特定的项目上

的时间和花销 -- 如果你要进行一次展出

展台的花销

你需要分配的人员的数量等等 等等

通过运营流动铺位 我们与潜在的客户成功

铸就了非常

牢固的关系 无论是在关于利益的领域

还是无关利益的领域

这既使我们的生意做成了

也增加了我们的品牌在

这个领域的知名度

我们去年在西南偏南启动了DeadSocial

我们希望尽可能地制造声势

西南偏南是世界上数一数二的技术会议

我们必须要创造深入人心的故事

使它最大程度上 既能吸引普通大众 又能吸引技术团体

我们决定租用一个叫奇怪的博物馆的小场地

在活动之前用来激发讨论和思考

我们以10倍的数量卖掉了我们的启动派对的门票

在整个活动中 我们都采用了深入人心的故事

每一个事件 我们都采用一个故事或者使用不同的叙述方式

来确保人们感到它非常的新鲜

从而帮助确保每个人都有良好的参与性

在介绍临终事项认知的一周

我们建立了一份生存信息表

我们采用从调查死亡问题的数字问卷中抽取的实时数据

来生成了这张生存信息表

在这周中

当这些数据被填写好之后

我们在活动中把它们制作出来 摆在那里

让这些生成的数据更好的被展示

我们在西南偏南和流动商铺

进行的死亡事项认知周非常的不同

从它们的描述来看

他们采用了非常不同的路线

但是 两者都能有助于体现品牌形象

并促进关于我们的业务和核心精神的讨论

在理想死亡演出中 我们有一个小的展台

这跟流动铺位完全不同

但是同样 我们希望建立一个故事

讲一个围绕着技术和死亡的故事

我们出于非常简单的目的用单反相机

只是增加快门的速度

这样做 我们模拟出维多利亚时期的的那种老照片

和交织着维多利亚时期神话的鬼影

通过这种方法

来强调技术和死亡的关系

第六步 回顾和衡量成功与否

对于一个事件或者是开展的流动商店而言

有很多方法来

分析和回顾你是否成功

你可以采用谷歌analytics做定量的统计分析

份额的数量以及

回复的数量 等等

或者全凭一般的直觉

或者来自于你已经结成伙伴的人的丰富的评价

我就是采用这六步

来保证我的品牌在事件活动和流动商铺中

尽可能多地提高关注度的

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