字幕组成品列表（Beta）
  • 写在前面
  • Android 平台
    • Game On! 游戏开发系列 - 031
      • Pie Noon - 1503060393
      • The Death of Base Game Activity - 1504030543
      • Surviving OpenGL Context Loss - 1504030546
      • WebP for Game Devs - 1504030547
      • Saved Games In-Depth (Part 1) - 1504070556
      • Saved Games In-Depth (Part 2) - 1504030548
      • Smaller Flipbook Textures with CRABBY - 1504030544
      • Google Tag Manager - 1504030545
      • Flatbuffers - 1505050794
      • Achievement Point Pointers - 1505050796
      • Frequency Scaling - 1505050797
      • Meet the Management APIs - 1501140367
      • Y U Ship Broken Games - 1505050795
    • Android 性能优化 - 088
      • Garbage Collection in Android - 1503170425
      • Performance Cost of Memory Leaks - 1503170424
      • Rendering Performance 101 - 1501130351
      • Understanding Overdraw - 1501130352
      • Understanding VSYNC - 1501130353
      • Tool - Profile GPU Rendering - 1501130354
      • Why 60fps? - 1501130355
      • Android UI and the GPU - 1501130356
      • Invalidations, Layouts, and Performance - 1501130357
      • Overdraw, Cliprect, QuickReject - 1501130358
      • Tool - Memory Monitor - 1501130363
      • Battery Performance 101 - 1501130364
      • Understanding Battery Drain on Android - 1501130365
      • Battery Drain and WakeLocks - 1501130366
      • Memory Performance 101 - 1504170661
    • I/O 2014 Android 开发专题 - 089
      • Activity Transitions - 1504020505
      • Building Apps For Android TV - 1504020520
      • Building great Android media experiences - 1504020510
      • Building a quality app from start to finish - 1504020515
      • App Indexing API - 1504020507
      • What's new in WebView - 1504010484
      • Bluetooth Low Energy - 1504010486
      • Building impressive Android media experiences - 1504010493
      • The next Generation of Authentication - 1504020497
      • Don't Alpha That Pixel! - 1504020523
      • NFC + HCE Your phone in an interactive world - 1504020509
      • Demystifying encodes and decodes of WebM - 1504020521
      • Google Cloud Messaging - 1504020524
      • Getting your Game on the Big Screen - 1504020518
      • I hear you like realtime memes - 1504020511
      • Offerize your App - 1504020506
      • Using the Android Job Scheduler - 1504020504
      • From Holo to Material - 1504020526
      • Under the Hood of Android Auto - 1504020501
      • Isolation for Android App Developers - 1504020498
      • Android Work - 1504010496
      • ExoPlayer: Adaptive video streaming on Android - 1504010489
      • Sample rates and resampling: Why can't we all just agree? - 1504010488
      • Drive Android API - 1504010485
    • Android Studio - 004
      • Layout Editor (Ep 3, Android Studio) - 1503290479
      • Introducing Gradle (Ep 2, Android Studio) - 1503170426
    • I/O 2014 Android 分发主题 - 091
      • Introduction to Google Play - 1504030534
      • Google Play: building your user community - 1504030535
      • Optimizing Apps for Education - 1504030536
      • Succeeding in Education Technology - 1504030530
      • Subscriptions Made Easy with Google Play - 1504030531
      • The world is your playground - go global with Google - 1504030533
      • Maximizing discoverability on Google Play - 1504030538
    • Android Auto - 003
      • Introduction to Android Auto - 1504130615
      • Android Auto Messaging - 1504130617
      • Android Auto Audio - 1504130616
    • Android Wear - 006
      • Designing for Android Wear - 1503210448
      • How We Customized Google Apps for Android Wear - 1503210450
      • Fullscreen apps for Android Wear - 1503210445
      • New Notification Features for Android Wear - 1503210446
      • Building Cloud-powered wearable Apps - 1503210449
      • An Introduction to Android Wear - 1503190435
      • Google I/O 2014 - Android Wear: The developer's perspective - 1503210442
      • Devoxx 2014 Interviews: Android Wear - 1503210440
      • DevBytes: Watch Faces for Android Wear - 1503210439
    • Android TV - 005
      • Using the Leanback library - 1504080588
      • Beach Buggy Racing Multiplayer with Nearby Connections (Play Services) - 1503060387
    • Android for Work - 106
      • Android for Work for Developers - 1503060390
      • App Configurations, Testing and Launchers - 1504110590
    • IO Bytes 2014 - Android - 066
      • Chrome Apps on Android and iOS - 1501080014
      • Perf Primer CPU, GPU and your Android game - 1501080017
  • Chrome 平台
    • IO Bytes 2014 - Chrome and Web - 067
      • Using the PageSpeed API - 1505070815
      • Fabulous Forms for the multi-device web - 1505070816
      • Testing multi-screen web pages - 1505070817
      • Responsive images today - 1505070819
      • Web Performance Testing at YouTube - 1505070828
      • Building sites for the multi-device web - 1505070820
      • Deep dive: Google Cloud Messaging for Chrome - 1505070827
  • Google 创业者资源
    • Coffee with a Googler - 012
      • Chat with Allen Huang of AndroidTV - 1503040384
      • Chat with Fred Chung about developer advocacy - 1503070395
      • Google Fit platform with Michelle Haq - 1503210443
      • Android Auto Product Manager Andrew Brenner - 1501120027
      • Chat with Francis Ma about Google Play services - 1501120028
    • Root Access For Startups - 077
      • What we learned building plug-ins for Android, with startup Magnet - 1503230453
      • How to use crowdfunding to your advantage, with startup Hale Devices - 1503280462
      • How to overcome customer objections when selling tech, with startup Guesswork - 1503280458
    • First Things First - 029
      • Getting started with Android: A crash-course in developing for Android - 1504120601
      • How to ask a question: conducting research for your startup - 1504120603
      • MVP Design Hacks: transform your hot idea into a validated prototype - 1504120602
      • Build something people want: Solving real problems - 1504120605
    • How I - 061
      • Use BigQuery to find my most valuable customers - 1504070573
      • Manage beta testing communities using Google Play - 1504070572
      • Use paper wireframing to build native prototypes - 1504070570
      • Used social media and $0 marketing to get 68 million users - 1504070568
      • Prep to fundraise with four questions - 1504070564
      • Validated my idea in 2 days (with no code) - 1504070562
      • Build open platforms on Android - 1504120596
      • Get cheap, automatic analytics for my business using BigQuery - 1504070571
      • Write press releases to get international media coverage - 1504070569
      • Test beta-product features using Google Apps - 1504070563
      • Use URL builder to measure ROI on social media - 1504070561
      • Use events to build DeadSocial's brand - 1504070557
      • Use BigQuery to visualize streaming data - 1503220452
      • Find, screen, and hire developers - 1503120406
      • Drive engagement with social challenges - 1504070558
  • 设计
    • DesignBytes - 017
      • Paper and Ink: The Materials that Matter - 1505050793
  • 云计算
    • DevBytes: Google Cloud Platform - 021
      • Powering the next killer app with the Google Cloud Platform - 1504210672
      • Introduction to Google Cloud Endpoints - 1504210675
      • The Beauty of Scale with Google Cloud Platform - 1504210678
    • Google Cloud Platform - Big Data - 105
      • GDELT & BigQuery: Understand the world - 1502200379
    • Uncategorized - 999
      • Introducing Google Cloud Platform Resources - 1501190370
  • Google 应用开发
    • Launchpad Online - 072
      • The Setup: Creating new apps using Google APIs - 1503190428
      • Listing your files in Google Drive - 1503190429
      • Customizing Google Analytics for your startup - 1503290473
      • The Launchpad Online series - 1503190427
      • Getting started with Google Analytics - 1503290472
      • Accessing Google Maps from a spreadsheet?!? - 1502220381
      • Change the world in 10 lines of code - 1503080398
    • Google Play Services - 054
      • Google Play services 6.1 - 1503290481
      • Google Play Services 7.0 - 1503200437
      • Google Play Services 6.5 - 1501080015
    • 谷歌地图 iOS SDK - 053
      • Maps Live: New Features in the Google Maps Mobile APIs for Android and iOS - 1504300777
    • Google 移动搜索开发 - 055
      • Is your app in the Google index? - 1504120598
      • Get more engaged users with Google Search for Developers - 1503070397
    • DevBytes: Google Cast - 020
      • Google Cast SDK for Android - 1504180666
      • Media Router Framework - Part 1 - Media Router API - 1504180667
      • Overview for Google Cast Receivers - 1504180664
      • Google Cast SDK for iOS - 1504180663
    • Getting Started with the Google Maps SDK for iOS - 035
      • Getting started with the Google Maps SDK for iOS, Part 1 - 1504270757
    • IO Bytes 2014 - Wearables - 070
      • Voice Driven GDK Glassware - 1505280836
    • Route 85 - 078
      • Introducing Route 85 - 1501120022
      • Quick Tip: Don't Default that Switch! - 1501190371
      • OpenInChrome on iOS, Part 1 - 1501120023
      • OpenInChrome on iOS, Part 2 - 1501120024
      • OpenInChrome on iOS, Part 3 - 1501120025
      • OpenInChrome on iOS, Part 4 - 1501120026
    • DevBytes 2014 - 019
      • Web Components - Template - 1505040789
      • Wearable DataLayer API - 1505050792
      • Using srcset for responsive images - 1505050790
      • The picture element for art direction - 1505050791
    • Uncategorized - 999
      • Sun Surveyor brings augmented reality to photographers using Google Maps APIs - 1504200668
      • Snappy travels with the Roads API - 1503060392
      • Easy Maps Apps in Java and Python - 1501140030
  • Google 广告平台
  • Polymer
    • Polycasts - 076
      • The Awesome Power of Auto-Binding Templates -- Polycasts #08 - 1502220382
      • Content Switcheroo with Core-Pages -- Polycasts #09 - 1502200380
      • Core Iconset -- Polycasts #02 - 1505040788
  • Web 平台
    • HTTP 203 - 062
      • Gotchas - 1501140368
      • Font Rendering - 1501080016
    • Web Components - 081
      • DevBytes: Web Components - Overview - 1504250709
  • 宣传视频
    • Uncategorized - 999
      • Google Developers - 1501150369
      • I/O Extended 2014 - Join me - 1502220383
  • Google 各类开发者会议
    • 2014 Chrome 开发者高峰会议 - 009
      • Keynote - Chrome Dev Summit 2014 (Darin Fisher) - 1503120407
      • TLS All the Things! - Security with Performance(Chris Palmer) - 1503140412
      • Let’s build some apps with Polymer!(Rob Dodson) - 1503150415
      • Day One Closing Remarks(Sundar Pichai) - 1503150417
      • Chrome Leadership panel - 1503160422
      • Fundamentals of Mobile Web Development(Matt Gaunt) - 1503150416
    • 2015 游戏开发者大会中 - 039
      • FlatBuffers - 1504150640
      • Games for Google Cast - 1504150637
      • Top 10 Things Android Game Developers Should Know v 3.0 - 1504150643
      • Automate Publishing for Google Play APIs - 1504150639
      • 3 Game Design Mistakes You're Making - 1504150636
      • Android TV - 1504150638
      • How to Go Viral Without Really Trying - 1504150641
    • Devoxx 2014 Interviews - 024
      • What's new in Android 5.0 Lollipop - 1504260740
      • Android Tools - 1504260743
      • BigQuery and user-defined functions - 1504260744
    • IO Bytes 2014 - 065
      • Dart in Google Cloud - 1505070810
      • Big genomic data on Google Cloud Platform - 1505070811
      • Easy International Checkout with Chrome - 1505070802
      • Google developer tools and APIs for iOS - 1503190436
      • Whet your appetite with IO Bytes - 1501080021
    • PlayTime@Shanghai - 095
      • 主题演讲 Chris Yerga - 1504060549
      • 如何成功地开发你的应用 Ellie Powers - 1504060550
      • 在Google上营利 Brahim Elbouchikhi - 1504060551
      • Playtime Shanghai event sizzle reel - 1504070552
    • Project Google I/O 2015 - 098
      • Project Tango Mobile 3D tracking and perception - 1506120857
      • Democratizing Education - 1506120868
      • Improve your Android app’s accessibility - 1506120864
      • Google Cloud Messaging 3.0 - 1506120844
      • Developers connecting the world through Google Play - 1506120862
  • 开源开放技术
    • Compressor Head - 013
      • The Trailer, Season 2 - 1503060385
      • Behind the Scenes - 1503210441
      • Arithmetic Compression (Ep 5, Compressor Head) Google - 1503070394
      • Introducing Compressor Head - 1502120372
      • Episode 1 (Variable Length Codes) - 1502120373
      • Episode 2 (The LZ77 Compression Family) - 1502120374
      • Episode 3 (Markov Chain Compression) - 1502120375
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  1. Google 创业者资源
  2. Root Access For Startups - 077

How to use crowdfunding to your advantage, with startup Hale Devices - 1503280462

PreviousWhat we learned building plug-ins for Android, with startup Magnet - 1503230453NextHow to overcome customer objections when selling tech, with startup Guesswork - 1503280458

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视频发布时间

201年11月10日

视频介绍

Crowdfunding can be a powerful tool for startups, and not just for generating capital. Joe Born tells Martin Omander how he used crowdfunding to catapult his startup to success.

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译者信息

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素年待锦

韩晓健

——

1503280462

解说词中文版：

今天我们的嘉宾是

Joe Born Hale Dreamer闹钟的

联合发起人

欢迎来到今天的节目

谢谢您的邀请

我们今天来谈一谈硬件

您曾经从事硬件方面的工作

那么您觉得众筹在哪些方面改变了硬件呢

众筹时时刻刻改变着产品

你刚刚提到 我们已经有能力来生产样机

让我们在正式生产前

获得市场反馈

这和其他负面因素比起来

真的很重要

特别是对诸如3D打印以及其他开源的东西来说

因为你需要考虑能否

在大型设备生产前获得反馈

现在已经不是这样了

众筹确实在很大程度上

颠覆了硬件的开发

你也利用这样的优点来

构建这个产品

可以具体地讲讲吗

当然

说起来在这个产品里我们的目标挺新潮的

所以我们想先知道用户的想法

尤其是开发者和产品的早期用户社区

的意见

举个例子 硬件获得了相对开放的接口

这让我们吸纳了另外一些

可以和我们的硬件匹配的app

也相当于对外做了宣传

这也是聚焦在

众筹能够促进产品发展的基础上

哦

所以对你来说 这就相当于市场营销和社区建设

在产品投资的同时就完成了

确实如此

Kickstarter确实是个非常大的社区

它的很多用户都习惯于

传统的传单宣传

和销售渠道

鉴于亚马孙是主流

Kickstarter确实

能帮助你获得早期支持者和潜在用户

而且早期的尝试和吸纳用户是很重要的

特别是对这种需要硬件设备的产品来说

恩 我懂了

我还听说 众筹具有家族性

听说您的女儿发起了一项众筹

可以讲给我们听听吗

我女儿即将升入七年级

她发明了防漏杯

我的父亲患有帕金森症

他的手经常颤抖 所以喝水会洒出来

所以她设计了三脚杯

将杯子的底撑高脱离桌子

也发起了一场众筹运动

就在刚过去的夏天

真棒

这一定是个很好的学习经历

对你和你女儿来说

你学到了什么呢

有什么意外的收获呢

当然

有一点意想不到的是

当然了 这也算是个教训吧

如果你问我 对她这个

发明新手来说哪一点更重要

我不得不说 审美意识和

和反复尝试的态度

但事实证明 从很多方面来看

发言人确实比那些细节更加重要

因为她的表达能力和所讲的故事

要讲得吸引用户并且具有

趣味性 还要具有可发展性

所以我觉得众筹在

迫使我们更好地描述产品方面很有帮助

好的

你要用一到两分钟的视频

来全面地描述产品

当然

那的确是段很棒的经历

因为我们着手进行时 我们和合作方

都见惯了这样的产品

他们也无数次听过这样的表述

他们也了解到这有数万种特征

一下子 你现在必须要在

两分钟甚至一分钟来向

不了解该产品的人高层面地介绍我们的产品

通过这次经历

我们学到了很重要的经验 什么需要重点表述

什么需要省略 哪些地方我需要避开不谈

在我看来尽早获得这样的体验确实

有助于你更好地理解产品

以及如何进行销售

和如何介绍产品

不错

许多像我一样具有工程思维的人

都会先思考产品再着手去做

这样一来反馈就来得比较迟

那是传统的模式 对吧

这也是众筹很重要的原因

这样 我们就可以在完成整个工程前

理解自己在做什么样的产品

这确实很棒

在完成整个投资前 我们有大量的时间进行调整

和获得反馈并进一步反思

在你敲定了技术

细节 执行等等或者

更深远的方面之前

我相信这样的经历对软件

和硬件一样重要

尤其对需要设备制造的硬件产品来说尤为重要

很多硬件的投入会在特定的事情上限制住你

哦

你的意思是 相对软件来说硬件更难调整么

是这样的

硬件正在像软件一样发展

更易于迭代 更易于驱动

但你仍然需要实物

这方面还是难以改变的

比如按钮旋钮外壳 这一类的东西

所以你在工具上受到限制

并且你要受限于它来做决定

确实如此

真棒

您女儿的众筹和产品进行得怎么样了呢

还不错

在过去的夏季卖出了一万个杯子 价值六万两千的美金

我们正把资金用于产品生产

和装备加工机械 然后交付到用户手里

它是Kangaroo Cup 如果有观众感兴趣的话

可以了解一下

很好

好的 非常感谢你今天参与到我们活动中来

分享你和你女儿的经历

祝你们产品取得成功

好的

我也会继续前进的

谢谢你

希望大家都

有所收获

您提供的信息对我们很重要

您可以在下方进行评价

我们会认真阅读的

想要学习如何通过谷歌来助你启航

请点击developers.google.com/startups

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请登陆bit.ly/applyrootaccess

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